Sense, made daily


We chose the name "Apt" because, it's, well . . . apt. Our mission is to make sense out of your design and communication challenges and give you a solution that's clever, practical, and appropriate.

Measure twice, cut once


We hate nasty surprises when we're 90% of the way through your project, and we're pretty sure you do, too. While we can't plan for everything, we can minimize risk through careful planning, research, and documentation. All the design in the world won't solve a poorly defined problem, so we front-load our effort where it has the most impact. After all, ideas are cheap—it's the execution that takes time.
 


Beauty and brains


Why should your data-heavy report have all the charm of a tax table? And why can't that Flash animation do a little more than sit around looking pretty? Believe it or not, you can have brains and beauty in the same package. We design every product to work hard and play hard.


Easy, but not simple


What does “intuitive” mean, anyway? We think it means leveraging as much as possible what users already know and making the learning curve for new features as short as possible. We design applications that make you feel smart. Not the other kind.


Built to last


Our design style reaches back to the Swiss tradition that favors orderly, grid-based design with strong type and color. As a result our design work has a timeless quality that transcends the fashions of the day. Another way of saying you won't be ashamed of your site in two years when logos with reflections are no longer cool.
 


Brutal honesty


We take our role as consultants seriously. Our best service to you is to tell it like we see it, which sometimes means questioning the status quo or making difficult recommendations. If we're not the right firm for the job, we'll help steer you to one that is.