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Green Consulting
The problem
Katherine Green had a thriving management consulting business but wanted to change her focus from one-on-one sessions to speaking engagements and billboard her expertise in aging workforce issues.
Our redesign
Apt Media analyzed the site and came up with a new architecture that focused on two key areas: aging workforce and leadership development. Fewer choices on the home page immediately projects a stronger, more confident set of offerings and gives both competencies equal weight.