What happens when interactive products are rushed into design and release without adequate planning? We've all experienced the results: websites and applications that are frustrating to use, don't meet our needs, or are just plain confusing.

We believe that a firm foundation of research and planning is what gives interactive products strength.

What are we designing, and for whom? The more accurately we define this question, the more successful the design. That’s why we front-load the process, putting more resources into ideas and problem solving, so we can save time on design and development.

One key to this process is documentation. Every project has unexpected twists and turns, but good documentation helps reduce these uncertainties and keeps clients, designers, and developers involved and engaged at every phase.