How often have you cursed the screen because an application gave you an weird error message or didn't behave the way you thought it should? Clunky interactions, intrusive dialog boxes, and functional dead ends are just a few ways user interfaces disrupt the flow of work and drive people crazy.

Apt Media design interfaces that make customers feel smart, not the other kind.

The best user interfaces are invisible: a transparent layer between the user and the task she's trying to accomplish. "Intuitive" interfaces are achieved by understanding the user, leveraging what she already knows, and building in forgiveness to encourage learning and exploration of unfamiliar features. When we've done our job right, you shouldn't be able to tell it's there.

Take a look at some of the touchscreen and web applications we've designed: