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E-Write Logo & Identity
E-Write had a bold identity, but it wasn't flexible enough for new media applications and the two principles thought it looked old-fashioned. Apt's redesign speaks to E-Write's emphasis on clear and straightforward writing using clean, crisp lines and strong color.
We felt that that name of the company said it all. By choosing an updated typewriter-style face, we retained the "writing" feel while emphasizing the "e" with a vibrant orange that carries through all the pieces.
We provided three color combinations the client can mix and match however they like. Final deliverables included cards, labels, and letterhead in MS Word.
Download a PDF of other logos we've designed.