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For clients
Lessons from kung fu
If you can't measure yourself against others, measure yourself against how you were last week, or last year.
At my kung fu school, there was a sign on the wall written by the Grand Master that said, "My only students who failed to reach black belt are those who quit too soon." On the face of it, this sounds a little like everyone gets a trophy, regardless of skill. Except that a black belt isn't a trophy, it's an acknowledgment that you've put the work in.
see inside »Website redesign checklist
Is there wide acceptance in your organization of the need for a redesign?
Do you know what to do if your blog comments are taken over by spammers, or in the case of other malicious attacks?
Website redesigns are like marriages—not to be undertaken lightly. And as with any major undertaking, preparation makes the difference between a smooth, predictable process and a rocky, anxious one.
see inside »From snore to score!—7 tips for waking up your slide presentations
Even in a 45-minute presentation, you should only be making two or three excellent points that you expect the audience to remember.
About a year ago, I attended a usability conference with three hundred other interactivity professionals ranging from information architects to graphic designers to programmers. So many bright minds devoting their careers to making websites more user-friendly and intuitive, yet none of them ever thought to question the stultifying monotony of their slide presentations!
see inside »Getting buy-in for your website redesign
There are two kinds of people in this world: those who think their websites suck and those who don't.
A website is not a snapshot; it's a living, changing reflection of your company's goals and staff.
Technology should follow from the design problem to be solved, not the other way around.
Websites are a major undertaking for every organization, big or small. They represent a huge investment in time and resources and yet you HAVE to have one. It's not surprising there's sometimes institutional resistance to and resentment toward the inevitable redesign.
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